6 Tips For Managing Multiple Social Media Accounts
If you’re a social media manager or simply someone who manages multiple social media accounts, chances are you know how hectic this responsibility can be. Managing one Instagram account alone can be a challenging task, let alone when you’ve got a variety of different brands and unique styles to handle. From images, videos, stories, hashtags and everything in between, the art of juggling multiple social media accounts can indeed be a bit of doozy.
Fortunately, we’re here to help with 6 expert tips that we’ve gathered from some of the most successful social media managers in the industry. Ready to say goodbye to stress and hello to juggling Instagram handles like a pro? Read on to find out more.
Keep Your Image Quality Consistent
In our increasingly visual world, maintaining a consistent feed aesthetic is crucial. The consistency and quality of your visuals is a direct representation of your brand’s identity, which is why ensuring that your images and videos are consistent is pretty darn crucial to your social media success.
However, we’ve all been there — when you’re juggling multiple Instagram accounts, this seemingly simple task can quickly snowball into something that makes you want to pull your hair out. This is where optimisation comes in to save the day. By making use of tools such as a photo size converter, you can easily manage and optimise the visual content for each account. That means no more spending countless hours manually resizing or editing photos. Just killer visuals that will look polished and professional across all your various handles.
Create A Content Calendar
If there’s one thing that is going to completely transform your Instagram juggling act, it’s a content calendar. In essence, this is a plan that serves as the backbone of your Instagram strategy and is responsible for bringing some much needed calm to the chaos of managing multiple social media accounts. It’s a time-saver that hundreds of social media managers swear by, and for good reason too. By using an efficient Instagram reel maker you can enhance your content creation process and add engaging reels seamlessly. Boost your Instagram influence by using a web-based reel creator.
Your content calendar should include:
- Visual assets;
- Post captions;
- Go-live dates and times;
- Tracking links; and
- Every platform you plan on posting to.
When it comes to how to go about setting up your content calendar, you can either utilise
Excel or Google Sheets, or opt for dedicated social media content calendar tools. It’s entirely up to your preference and budget, so feel free to explore various avenues to find what works best.
Schedule Posts Ahead Of Time
While we’re on the topic of content calendars, let’s talk about scheduling posts ahead of time. This is yet another life-saving tip that will not only save you precious hours but also ensure that you’re able to maintain a steady stream of regular posts on your Instagram accounts. Not to mention, it eliminates the need for last-minute scrambling when you’ve run out of posts or content to share. It’s always a good thing!
Oh, and the good news? Once upon a time, you’d need to use dedicated scheduling apps to do this. However, Instagram finally enabled this function over a year ago, meaning that you’re able to schedule posts within the app itself. This is also why many social media managers use a second phone (either iOS or Android) solely for keeping track of the social media accounts they’re seeking to curate.
Make Use Of Social Media Management Tools
If you have the budget and resources available, making use of social media management tools is yet another fantastic way to manage multiple Instagram accounts like a pro. Popular tools/platforms such as Hootsuite, Buffer and SproutSocial are just a few examples of the numerous tools that allow you to not just schedule posts but also monitor engagement and track analytics across all your Instagram accounts from a single dashboard. They’re a great way to streamline your social media management efforts and can help to take a huge load off your shoulders when managing multiple accounts at once.
Create Cross-Promotion Opportunities
You know what they say – time is money. And if you’re going to be spending precious time curating amazing posts for multiple accounts, you might as well use the opportunity to cross-promote on other platforms. Whether it’s Instagram, Facebook, TikTok or Snapchat, repurposing your content is a great way to increase your exposure and build a loyal following.
However, it’s not just about copying and pasting content from one platform to another. When cross promoting, you’ll want to ensure that you tailor your content to each platform and its audience. This might mean using different captions, hashtags, or even adjusting the format to fit the unique characteristics of each platform.
Remember, it’s all about working smarter and not harder when you’re juggling multiple social media accounts, so spread your social media wings and watch as your engagement and conversions go through the roof.
Let The Analytics Guide You
Finally, if there’s one thing that is heaven sent for social media managers, it’s analytics tools. When you’re managing multiple social media accounts, one of the most crucial aspects is monitoring analytics and engagement provided by your chosen platform. This is because analytics hold a direct correlation to the effectiveness of your posts and campaigns, offering valuable insight into what works and what doesn’t.
Equipped with this vital information, you’ll then be able to alter or re-think your content strategy to optimise future posts and campaigns. Because at the end of the day, it’s all about engagement and especially so when you’re juggling multiple accounts. Remember, you could have the most ‘aesthetic’ feeds, but none of that matters if the analytics don’t match up. So, make use of analytics and let them guide you.
And there you have it — 6 tips for managing multiple social media accounts, straight from the experts themselves. By taking these tips on board, you’ll be well on your way towards transforming the social media juggling act into a well-choreographed symphony of online presence. All the best!
What are some of your personal tips for managing multiple social media accounts? We’d love to hear from you, so be sure to leave your thoughts and ideas in the comments below.