Google is constantly evolving by the day, and that is evident through the Google advanced search; the operators can be used while searching to get accurate results instead of spending much time searching. It is truly a more detailed method of finding information or data on Google Search.
It implements the usage of advanced operators that goes beyond the basic Google Search, as it involves special characters and commands. It can be considered a valuable tool if you don’t have a budget to afford expensive SEO tools. So below is the list of tips that you can follow to get a better SEO:
Conduct basic but insightful competitor research
Performing a competitor’s research on Google is now easier than before. As you can simply add the “related:” search operator followed by a website URL to get the result of what you are searching for. If you add the “related:” search operator, it will let you find the related sites which serve a similar purpose to the specifications mentioned in the URL.
This process of finding competitors can be beneficial as you can add the results in your competitor research studies. With the help of the operator, you can find not only direct competitors that are competing with you but also indirect competitors that you might miss in your previous research. Also, adding to this operator also helps you to comprehend how Google categorizes each competitor and website, or you can simply take help from SEO Melbourne.
Stalk your competitor’s content strategy
Relating to the last point of competitor research, you can spy on your competitor’s content strategy. And that can be done by compounding the site operator and Google’s date-range filter. For instance, if you target a certain competitor, say Pinot, and want to limit your search radar only to blog-related results, you can use the Pinot/blog subdomain.
Doing this will avoids the contents published on the website and will further bring out blogs as the results. Nonetheless, you can also add a data range filter, which will help you to find data based on a certain date or month. You can find blogs that are posted in the last month only.
Doing this will not only pull out results of the published blogs in the last month but will also give insight into the competitors’ content strategy and the keywords they’re targeting.
Find duplicate content on your website
Duplicate content is the type of content that is found in more than one location on your website and makes it tougher for search engines to decide on which content to rank higher.
Thus, duplicate content will harm the ranking of a website, and you mustn’t ignore it, as it substantially degrades the traffic and ranking of your website. It is a primary concern for many e-commerce sites, where for a certain product, every other e-commerce website uses a similar product description.
Find missed content opportunities
Many file types are published on the internet as contents. But, with the “filetype” operator, you can also find the file types that are non-HTML content on your sites, such as Word Documents or PDF files. The downside of these file types is that the traffic doesn’t show up in the statistics or analytics. You can use the file type “site: yourwebsite.com filetype: pdf.” The search must be optimized, and the content must be in HTML content to make it rank worthy.
Find Words separately
You can search terms selectively in different locations of web pages, i.e., in the body text, page title, URL, etc. The syntax should be intext: [keywords], now to give an example, use intext: health benefits running. Google will search “health” only in the body text, whereas “benefits running” can be for body text, page title, and URL.
Thus, you can follow these tips to fine-tune your searches. This will make your SEO better and pay dividends over the long term. And, you also do not have to worry about your competitors toppling you.